CosmoBike Show is scheduled with a new format 16-17 February 2019 at Veronafiere
Targeted Event for consumers and passionate enthusiasts
Change of course also decided in light of commercial strategies implemented by sector companies.
Veronafiere will field 120 years of experience gained as a direct organizer of events and shows not only in business sectors but also ensuring strong appeal among enthusiasts and end consumers.
Verona: 17 July 2018. Cosmobike Show changes its formula and scheduled dates, thereby launching the “Stage 2” announced at the end of the last edition in September last year, which was attended by 350 companies from 25 countries over 30,000 square meters of show area and around 60,000 visitors. More than 40 events were held, including conferences and shows, and 11,000 bike tests took place in a dedicated “demo and trial” area of 21,000 square meters flanked by a 400 square meter track.
The new Cosmobike Show
Analysis of this data and a project shared with leading figures in the sector inspired the new Cosmobike Show (www.cosmobikeshow.com) scheduled at Veronafiere 16-17 February 2019 (new date in place of September as in 2018) with a focus on a target of consumers and “passion driven” enthusiasts. The latter segment is one in which Veronafiere already organises several exhibitions and events of international calibre in sectors such as custom bikes, modelling and equitation.
The new project envisages, among many innovations that will be premiered at the end of summer, significant involvement of sporting figures and professional teams in the various cycling disciplines, with talk shows and an area dedicated to meetings with enthusiasts and bike-users, be they novices or experts.
A market experiencing a cultural change on an international scale
This choice also interprets the current historical stage of a market experiencing a cultural change on an international scale where only the e-bike segment is growing, although the first signs of a downturn are beginning to appear even here. In Germany, as in the USA or Taiwan, where important trade fairs are held, there is a wary attitude towards conventional exhibitions with an overwhelming majority of leading brands abandoning b2b events in favour of corporate or low-cost ones while also not promoting sales adequately.
A radical step to accelerate the turnaround
“We had to undertake a radical step and decided to do it now in order to capitalize on the results of the first three editions and the confidence in our ability to read the market that our customers have always acknowledged,” said Giovanni Mantovani, CEO of Veronafiere. For this reason, we have accelerated the turnaround already announced at the end of the 2017 edition, reducing the show to three days and introducing a preview dedicated exclusively to bike tests. Today, the change is even more radical with a move to February next year, a duration of two days and a target that focuses on enthusiasts with a format intended to stimulate a huge bike festival as the overture for the cycling season celebrating top figures and events; it will also include all aspects of cycling passion, from tourism to educational events for cyclists and bikers.”